About Us

Conserving Wisconsin’s natural legacy for everyone...forever.

Photo: Devil’s Punchbowl Preserve, Menomonie, WI

Conservation Easements

Acres Conserved

Projects With Public Access

Landmark is a non-profit conservation organization serving 20 counties in western and northwestern Wisconsin. We work primarily with private landowners who wish to conserve their land in perpetuity. Conservancy staff evaluates and select potential projects based on notable conservation values. We also work with local municipalities, state, and federal entities to create public preserves and trails for all to enjoy. Our primary tools for land protection are conservation easements and land acquisition.

Our Mission

Our mission is to conserve Wisconsin’s natural legacy for everyone…forever.

Our Vision

As we look to the future of:

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Wisconsin

We see a landscape with wild and scenic places conserved and accessible to people for generations to come.

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Our Community

We see a network of sustainable programs working together with our partners, private and public landowners, and passionate, engaged citizens to preserve the natural world and wild and scenic places we cherish.

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Landmark Conservancy

We see a respected land trust building a community of stewardship for special places in our perpetual care.

Map showing blue dots for Private Conservation projects and orange dots for Public Conservation projects

Click to view larger image.

Our Progress

Reviewing our annual reports is a great way to see our mission and vision in action. Read about our accomplishments, goals and plans for the future.

2019-2020 Impact Report

2018-2019 Impact Report

2018-2019 Form 990

2018-2019 Audit

A group of people with binoculars watching the sky for birds

Our History

Landmark Conservancy was born of a merger between two nationally accredited land trusts: West Wisconsin Land Trust and Bayfield Regional Conservancy.

West Wisconsin Land Trust (WWLT) was founded in 1988 with a focus on farmland protection. By the time Wisconsin Farmland Conservancy had changed its name to West Wisconsin Land Trust in 2002, over 4,500 acres of farms, forests and open space had been protected. As the momentum for private land protection grew, so grew the area in which WWLT worked, stretching from the Black River to the south, the banks of the Mississippi to the west, and the shores of Lake Superior to the north.

WWLT helped protect more than 25,000 acres of land and held 177 conservation easements. These easements protect approximately 20,000 acres. WWLT also owned six small preserves totaling over 500 acres. The organization assisted with a number of other projects where land was conveyed to the ownership of another conservation partner, such as an outdoor sports club, a habitat organization, or a government agency.

Bayfield Regional Conservancy (BRC) was incorporated in 1996 with the mission of protecting the lands of the Bayfield Peninsula. Early work included the establishment of the Brownstone Trail in Bayfield, collaborating with the Town of Bell to permanently conserve shore land near Cornucopia, and the completion of the Big Ravine Trail. In the ensuing years, BRC conserved over 5,000 acres, holding over 30 conservation easements and two forested preserves.

Working in Ashland, Douglas, Sawyer, and Bayfield Counties, BRC’s service area included Wisconsin’s entire Lake Superior drainage basin as well as the incredibly rich and diverse lakes region in Sawyer County. Lake Superior and the Apostle Islands were also included in the service area. BRC had a proud history of community-based conservation initiatives to preserve Wisconsin’s northwestern region.

The two organizations had been longtime partners, collaborating on a number of projects in recent years. After two years of careful deliberation, we determined that our commitment to conservation required a unified and more robust organization for greater impact. Our integrated staff of conservation and advancement professionals will help ensure the quality, visibility, and permanence of our work. The merger was complete in the spring of 2018 .

Our Team

Staff

Board Members

Lindsey Ketchel

Executive Director

Bio

Kasey Arts

Stewardship Assistant – North

Bio

Kelsea Goettl

Stewardship Assistant – South

Bio

Erika Lang

Conservation Manager

Bio

Andrew Norman

Stewardship Manager

Bio

Sara Norman

Community Outreach Coordinator

Bio

Rick Remington

Conservation Director

Bio

Erin Sterk

Operations Administrator

Bio

Kristin Thompson

Advancement Director

Bio

Interested in learning more about joining the Board of Directors?

Read the article by former Board Member Judy Aldrian! For more information contact Executive Director Lindsey Ketchel at:

(715) 235-8850 or at lindsey@landmarkwi.org.

Read Article

Executive Committee

Bill Butsic – Board Chair

Menomonie, WI

Retired, ConAgra

Genevieve Johnson – Board Vice Chair

Minneapolis, MN

Retired, Architect

Sue DeNuccio – Board Secretary

Minneapolis, MN

Retired, Vice President, Target Corporation

John Grape – Board Treasurer

Menomonie, WI

Senior Business Loan Officer, WESTconsin Credit Union

Members At-Large

Sue Aiken – Bayfield, WI

Registered Nurse

Chuck Bomar – Menomonie, WI

Retired Dean, UW-Stout, College of STEMM

Rory Cameron – Chippewa Falls, WI

Retired, Chippewa County Circuit Judge

Bob Durfey – Bayfield, WI

Retired, Professional Engineer

Tom Fitz, Ph.D. – Ashland, WI

Professor of Geology, Northland College

Mary Hemshrot – Shell Lake, WI

Environmental Educator

Greg Hilding – Minnetonka, MN

Retired, Group President, Bremer Bank

John March – Edina, MN

Retired, Cargill Corporation

Katherine Merrill – Herbster, WI

Retired, Vice President, Regis Corporation

Richard (Rick) Neville – Eden Prairie, MN

Retired, Executive VP, World Fuel Services

Bruce Siebold – Menomonie, WI

President and Owner, Rusk Prairie and Consulting, LLC

Landmark Conservancy is a nonprofit, tax-exempt charitable organization under Section 501(c)(3) of the Internal Revenue Code. Donations are tax-deductible as allowed by law.

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500 East Main Street, Suite 307 Menomonie, Wisconsin 54751

715-235-8850 (All Offices)

Lindsey Ketchel

Executive Director

Lindsey began her tenure as Executive Director at Landmark Conservancy in June of 2018. With over 15 years of experience leading environmental and land-use non-profits, she brings a breadth of knowledge and a passion for our mission, along with a unique skill set in restructuring, climate resiliency, and coalition development. Lindsey served as Executive Director at both the Southeast Alaska Conservation Council and, most recently, Leech Lake Area Waters.

Email Lindsey

Kasey Arts

Stewardship Assistant – North

Kasey is originally from southeastern Wisconsin, and her passions for the environment brought her to the Chequamegon Bay area. In 2016 she received a BS in Biology and Natural Resources from Northland College in Ashland. She then graduated with a MSc in Biology from the University of West Georgia in 2020, where she focused on the research and management of rare and endangered wildlife. Kasey moved back to the Northwoods in spring of 2020 and joined Landmark in January 2021. She enjoys baking, hiking, and spending time with family and friends.

Email Kasey

Kelsea Goettl

Stewardship Assistant – South

Kelsea is originally from Missouri and has worked, volunteered and studied in the conservation field since 2017. She has a BS in Environmental Science from the University of Wisconsin-Stout. Kelsea provides support to the conservation team, coordinating the conservation easement monitoring program and stewarding properties. She enjoys hiking and spending time with her dogs.

Email Kelsea

Erika Lang

Conservation Manager

After receiving her BS in Zoology from Ohio State University, Erika served in Peace Corps Bulgaria Environmental Program. She then completed a Master of Science degree in Natural Resources Management from the University of Minnesota. Since receiving her degree, she has worked as a community organizer in Montana and as a landowner partnership coordinator in Oregon. Erika develops land conservation projects throughout our northern service area. She enjoys hiking, skiing, snowshoeing, paddling, swimming, biking, and bird watching. She works from our Bayfield office.

Email Erika

Andrew Norman

Stewardship Manager

Andrew is a Resource Management graduate of the University of Wisconsin – Eau Claire. He manages our preserves, as well as our annual monitoring program for our conservation easements. He has dedicated his professional career to improving the ecological health of Wisconsin’s public and private lands. Before joining the West Wisconsin Land Trust staff, Andrew worked for the Wisconsin Department of Natural Resources and in the private sector. In his free time, Andrew stays active by hiking, cross country skiing, and playing disc golf. Andrew works throughout our service area and is based at our Menomonie office.

Email Andrew

Sara Norman

Community Outreach Coordinator

Sara grew up in the Northwoods of Wisconsin and is passionate about the natural landscape here. She has a BS in Geography-Resource Management from University of Wisconsin – Eau Claire and a MA in Landscape Architecture from University of Wisconsin – Madison. She previously worked with the organization as a Conservation Intern and as Accreditation Coordinator, and joined the staff as Community Outreach Coordinator in 2019. Sara enjoys doing yoga and loves staying active outdoors by kayaking, hiking, and exploring with her pup Meadow.

Email Sara

Rick Remington

Conservation Director

Rick is a native of central Wisconsin, and a graduate of the University of Wisconsin – Stevens Point. Rick worked throughout the Midwest, Maine, and Kentucky in land management, restoration, and protection before joining the land trust staff in 2002. In his spare time, Rick enjoys a variety silent sports, gardening, and spending time outdoors with his wife Heather and daughter, Amber. Rick leads our conservation team from the Menomonie office.

Email Rick

Erin Sterk

Operations Administrator

Erin is a Menomonie native, and grew up exploring all the beautiful scenery that the area has to offer. In 2019 she received a BS in Public Health from St. Catherine University, in St. Paul, Minnesota. After she graduated, Erin moved back to the area and enjoys spending her time outdoors with her friends, family and dog.

Email Erin

Kristin Thompson

Advancement Director

Kristin Thompson joined the Landmark staff as Advancement Director in May 2019. She has degrees from Gustavus Adolphus College and Hamline University, and brings over 15 years of experience working with nonprofit organizations. Kristin provides leadership for fund development to support new and ongoing conservation initiatives. She has lived in the St. Croix Valley since 2010 and enjoys gardening, kayaking, cross-country skiing, and exploring the Northwoods with her family — husband Chris, daughter Sydney, and son Jonah.

Email Kristin

Join the Landmark Conservancy Board!

Written by Judy Aldrian

Want to renew your spirit in the Natural World? How about becoming a new Board member at Landmark Conservancy? You’ll get a real appreciation for what an organization can accomplish while working with an extraordinary dedicated Staff and Board. Landmark Conservancy is in recruitment mode and interested in seating new Board members.

At first, you may have apprehension and even feel like a cub scout in need of a den mother! It takes a while to learn and understand the dynamics, but we have an orientation process in place and assistance from staff and mentors to help you get started. Along with your enthusiasm and experience, skills and talents that are helpful are in the fields of conservation/ environment, financial/fundraising, community and organizational engagement, legal and non-profit experience – just to name a few.

We have 6 meetings per year and although our preference is to attend in person, you have the option to join via phone or computer when you cannot do so. We also ask Board members to serve on various Committees – Conservation, Governance, Advancement, Finance & Audit and Executive. These Committees are where the challenges and enjoyment begin and where you can share your expertise.

Landmark works in a 20-county area in northwest Wisconsin. Over the years, we’ve conserved 30,000 acres of beautiful tracts of land in perpetuity, some that front and/or include natural waterways. We are an accredited organization with the Land Trust Alliance and our practices, policies and procedures adhere to the guidelines of this national organization. In April of 2018, we officially hired our new Executive Director, Lindsey Ketchel replacing our retiring Executive Director. She eagerly stepped into her new role and has been working very hard to keep Landmark a premier conservancy.

I am retiring from the Board after seven years of service because of hitting that 80-year milestone and the need to cut back on activities. I truly enjoyed the work and challenges that arose during my tenure that began under West Wisconsin Land Trust in January of 2012. During that time, I served on three committees and two sub-committees including the Merger Task Force and Chairing the Search Committee for our new Executive Director. Although my husband and I now live in Eau Claire, we formerly owned 310 acres in the Southwest corner of Sawyer County in the beautiful kettle moraine wild lakes area near Birchwood. We began purchasing parcels in 1974 and conserved them with a land easement with West Wisconsin Land Trust.

The property allowed us to experience nature first hand. A bear built a den in a hillside across the lake from our home where we enjoyed watching the mom train four cubs to climb by pushing them up a tree with her nose, nurse them individually, and keep them from wandering too far from the den while they played in the snow. They left the den in April, but we saw them several times while hiking and yes, we retreated in the opposite direction. She had to slow down because one of the cubs was tiny and couldn’t keep up with the rest. We’ve found a fawn hiding in the leaves next to a trail and a grouse sitting on her nest as we walked by. Nature fills our souls and it is so important to preserve these special places forever for all humanity.

Come join us at Landmark Conservancy– renew your spirit in the natural world!

To learn more about serving on Landmark Conservancy’s Board, call or email: Lindsey Ketchel

(715) 235-8850
lindsey@landmarkwi.org